Aims & Scope
Aims & Scope
Management
1. Business Strategy and Leadership:
- Strategic decision-making in dynamic markets
- Transformational leadership and organizational culture
- Corporate governance and ethics
- Risk assessment and financial modeling
- Corporate finance and capital structure
- Microfinance and economic empowerment
- Digital branding and consumer analytics
- Global trade and international marketing strategies
- Sustainable and ethical marketing practices
- Talent management and workforce diversity
- Employee motivation and job satisfaction
- Performance appraisal systems and training effectiveness
- Quality control and productivity enhancement
- Innovation management and R&D strategies
- Supply chain resilience and digital transformation
Social Science
6. Sociology and Cultural Studies:
- Social change and modernization
- Urbanization and rural development
- Media, culture, and identity
- Public policy and administration
- Comparative political systems
- Governance, transparency, and accountability
- Organizational and consumer behavior
- Mental health and societal well-being
- Attitude formation and group dynamics
- Inclusive economic growth
- Poverty alleviation and social welfare
- Macroeconomic policy and regional economics
- Education policy and equity
- Social mobility and access to education
- Impact of digital education on marginalized communities